Deux méthode

“DEUX MÉTHODE” – THE FRENCH TRANSLATION FOR “TWO METHODS/WAYS!

If you are disquisitive why I am talking about “deux méthode”, then I say, “The reason is simple: I’ll be talking about Elaboration Likelihood Model, and it has something to do with the two ways.”

The “Elaboration Likelihood Model” (ELM) converses about the two ways people make decisions and hence get persuaded. The first is when people get motivated and able to pay attention, and they take a logical, conscious thinking to decision-making. This can lead to permanent change in their attitude as to adopting and elaborating the speaker’s arguments. The second is like this: When people do not pay attention to persuasive arguments but are swayed instead by surface characteristics. How is that?


Well, in this case, people temporarily change (and still susceptible to further change) because of some instances such as when they like the speaker, and so forth.

The first way is what they call the Central Route, while the second one is the Peripheral Route.

So what now? According to some sources, these two ways can be applied in real life by making them as methods in persuading people. That is when a person speaks in public.

Just put yourself in the position of the speaker. If you have the audience’s attention, be logical and present a compelling argument (the Central Route). Hence if it is the opposite, then make them to like you by putting them in a good mood (e.g. with a joke) and using subtle cues such as attractive clothes and leading statements (the Peripheral Route).

There you have them – the two methods to persuasion, or in my own term (Well, I just translated it), I prefer to call them “Deux méthode!”

Have you tried either?