SEVERAL YEARS FROM NOW, I would like to see a startling billboard when I ride the bus from Pampanga to Makati. I would like to watch an amazing TV commercial that I just can't miss more than the TV shows. I would like to witness a person holding/reading/keeping a tantalizing brochure inside his/her bag because he/she can't simply throw it. I would like to hear a prominent radio ad, which clutches the attention of the listeners that they can't simply switch to another station while hearing it...
And then when I hear or see all of those, I would like to tell myself, "Oh! I wrote that ad!"
06.25.2010
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